NOTRE HISTOIRE
Growth Wave wasn't born from a business plan.
It came from an observation, then a crew.
An AI-first collective, born in commercial data, operating today across the full stack: ops, finance, marketing, CRM, data, ERP.
Where we come from
It starts in the CRM
Before Growth Wave, ten years deep in B2B commercial data.
Raphaël Masson saw over 300 company CRMs from the inside. Not in theory. Cleaning bases, rebuilding pipelines, watching sales leadership discover their CRM was telling a story that didn't exist.
That's where Growth Wave's founding expertise was forged: commercial data, the real kind, from the field.
Shopify
The ecosystem reflex
At Shopify, Raphaël was a Partner Manager.
His job: making players work together who, separately, weren't moving. Building partnerships that produce results, not logos on a slide.
That partnership logic stayed. It's why Growth Wave is building its partnerships with Anthropic and major editors today, rather than going it alone.
The natural progression
Data leads straight to AI
An AI is only as good as the data you give it.
When you've spent ten years understanding commercial data, the arrival of models like Anthropic's isn't a break. It's the natural next step.
Where others discovered AI, we already had the layer that makes it useful: clean, structured, governed data. The foundation was laid before the wave arrived.
Our technical foundation
Why Anthropic
The Shopify partner reflex, applied to AI.
We didn't want to stack AI tools at random. We wanted to lean on a technology we truly master and a player who takes the subject seriously.
The partnership with Anthropic is being built. Around it, the technical connections we're developing for our clients: Salesforce, SAP, and the bricks of their stack.
How the collective was born
Then came Geoffrey and Thomas
Geoffrey and Thomas are friends first. Surf mates.
They're also engineers, AI and automation consultants. The kind of profiles you want at your side when you're building something serious.
No shareholders' agreement before the friendship. The other way around. The collective formed naturally: people who respect each other technically, share a standard, and wanted to work together.
Today
We're a collective
What started as three became a collective of 20 members.
Handpicked freelancers who share the same standard: results delivered, not time billed.
Well beyond the CRM
The CRM was the starting point, not the limit
Our expertise was born in commercial data. It didn't stop there.
Today the collective works at every operational level of a business:
→Operations and business processes
→Finance and performance
→Marketing and acquisition
→CRM and commercial data
→Data and governance
→ERP and core systems
The same method everywhere: understand the field, structure the data, plug in AI where it actually changes something.
What drives us
A crew, a standard
We kept the spirit from the start: a collective, not a pyramid.
Same energy as in the surf. We paddle together, we catch the wave together, and we hold for the long run.
AI-first, results-oriented, demanding on the technical. That's why a client calls back, and why a freelancer stays.